Skip to Content
Home └Odoo Sales Process └Touchpoint 0 Training: Lead Enrichment & Strategic Intelligence (Part 1)

Odoo Sales Process

0 %

Completed

Course content

Touchpoint 0 Training: Lead Enrichment & Strategic Intelligence (Part 1)

10 XP
Prev Next
Fullscreen Share

Transform raw lead data into sales gold with systematic 20-minute research that turns cold calls into warm conversations. Master the 4-phase enrichment framework: Digital Intelligence gathering, Business Context research, Pain Point hypothesis development, and BANT-Plus qualification scoring. Learn industry-specific research techniques, evidence-based pain point identification using the IMPACT framework, and smart lead routing for maximum efficiency. Stop wasting time on unqualified prospects and start every sales conversation with strategic intelligence. Achieve 60%+ Touchpoint 1 success rates, accelerate sales cycles by 30%, and position your company as business consultants who understand prospects' worlds before the first call. Research smarter, sell better.

Rating
0 0

There are no comments for now.

Join this Course
to be the first to leave a comment.

1. What is the primary objective of Touchpoint 0?
a) Generate more leads from trade shows b) Transform raw lead data into strategic sales intelligence c) Reduce the number of calls sales teams need to make d) Create detailed company profiles for marketing
2. What is the maximum recommended time limit for completing Touchpoint 0 research per lead?
a) 10-15 minutes b) 15-25 minutes c) 20-30 minutes d) 30-45 minutes
3. What is the success rate difference between cold calls and researched calls?
a) Cold calls: 15-20%, Researched calls: 30-40% b) Cold calls: 2-5%, Researched calls: 40-60% c) Cold calls: 10-15%, Researched calls: 25-35% d) Cold calls: 5-10%, Researched calls: 50-70%
4. In Phase 1 (Digital Intelligence), which source is NOT mentioned as a primary research tool?
a) Company website analysis b) LinkedIn company research c) Customer review analysis d) Government financial records
5. When researching a retail company's website, what should you specifically look for?
a) Employee satisfaction ratings b) Multi-location operations and seasonal business patterns c) Detailed financial statements d) Competitor pricing strategies
6. In Phase 2 (Business Context), what type of challenges should you research for manufacturing companies?
a) Social media engagement and brand awareness b) Production complexity and regulatory compliance c) Website design and user experience d) Marketing campaign effectiveness
7. What does the "I" in the IMPACT framework represent?
a) Integration problems b) Industry pressures c) Inefficiencies d) Implementation challenges
8. What does the "M" in the IMPACT framework focus on?
a) Manual processes b) Market pressures c) Management issues d) Mobile limitations
9. Which element is NOT part of the IMPACT framework for pain point hypothesis development?
a) Administrative burdens b) Customer impact c) Financial constraints d) Technology gaps
10. What should you do when developing pain point hypotheses in Phase 3?
a) Use generic industry challenges for all companies b) Base hypotheses on specific research evidence c) Focus only on technology-related problems d) Assume all companies have the same challenges