Home └Quality Assurance - Sales Org └Quality Assurance for Sales Organization Part 3

Quality Assurance - Sales Org

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Quality Assurance for Sales Organization Part 3

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1. What is the primary focus of lead generation?
Converting all leads into customers Creating a pool of potential customers Closing deals quickly Maximizing marketing spending
2. Which of the following is NOT a key aspect of lead generation criteria?
Clearly defined target audience Effective prospecting techniques Discount strategies Collaboration with marketing
3. What is the purpose of lead nurturing?
To immediately close a sale To gather contact information To build relationships and guide leads through the sales funnel To analyze competitor activities
4. What does "MQL" stand for in the context of lead generation metrics?
Most Qualified Leads Marketing Qualified Leads Minimum Quality Level Maximum Quantity Leads
5. What is the primary goal of scheduled activity monitoring?
To track employee attendance To ensure timely follow-up and proactive lead management To schedule meetings with potential investors To analyze website traffic
6. Which factor is NOT mentioned as a criterion for lead prioritization?
Demographic factors Engagement levels Purchase intent Competitor activity
7. What is the key difference between lead generation and lead qualification?
Lead generation focuses on quantity, while lead qualification focuses on quality. Lead generation is done by marketing, while lead qualification is done by sales. Lead generation is a one-time event, while lead qualification is an ongoing process. There is no difference between lead generation and lead qualification.
8. What is the main purpose of aligning product or service offerings with customer needs during the lead-to-opportunity conversion process?
To confuse the customer with technical jargon To demonstrate the value proposition and how it solves the customer's problem To create a sense of urgency and pressure the customer to buy To offer discounts and incentives to close the deal quickly